Our featured vendor of the blast this week is Theresa Boysen (you may all know her as Eleanor’s mom) of Kernel Seasonings. Enjoy this new segment and if you would like to be featured, email us.
Why is your product necessary to be in the theaters?
Offering a good variety of Kernel Season’s Popcorn Seasoning, helps split and increase popcorn sales by inspiring groups to “get their own” and season it up to create their own individual perfect popcorn. Even when sales are split between kids/teens getting their favorite flavor popcorn while purist parents stick to butter and salt you’ve still added another high margin sale to your precap totals. Our seasoning has a long shelf life, doesn’t increase queue time, and generates great online reviews for your theatre.
What are your best selling flavors?
White Cheddar is number one followed closely by Nacho Cheddar and Ranch. Kettle Corn and Cheesy Jalapeno round out the core program, and although they are not top seasoning flavors, they are top popcorn sales drivers because lovers of spicy or sweet popcorn will often be directed to buy their own bag instead of sharing with the group.
What new products are coming out in the 2020 year?
Truffle Popcorn Seasoning! This is the item I’m excited to introduce to the Dine-In team because it’s prepared in the kitchen and served to patrons (at a decent upcharge of course:).
Also excited to announce I will be taking on additional Sauer Brands products this year, including DUKE’S MAYONNAISE and Duke’s dipping sauce packs.
What is your favorite flavor?
I’ve been using our new Sriracha flavor the most. It’s the perfect amount of heat without being overwhelming.
What do you like best about the theater industry?
The energy. Combine the excitement of new movies with the commitment and passion of our exhibitors and vendor friends, and the energy is overwhelming.
What is one thing you have learned during Covid?
I learned to make fresh pasta, because I clearly needed a new way to eat more carbs.
To reach Theresa directly, email, call her at 773.899.3032 or visit her company website🙂