BoxOffice Company Live Session: May 15,2020

How Instagram & TikTok are revolutionizing Social Media: upload video to your PC

Twitter is where the most complaints come in.

Instagram: make sure you:

establish a profile, your bio is prime real estate. display your company message- use key words- display promotions- list announcements

make sure your content is relevant. there are three options of posting: feed, story, igtv, live.

story: 15 second frame that last 24 hours. people discover content thru story. vertical format is 16:9

igtv- longer videos like trailers- 10 minutes  long and 15 seconds is your feed. have to download the app.

post at least once – three times per day. make sure your posts are people centric. most viewed posts are : disney, nostalgia, marvel, horror, movie trivia, breaking news.

watch replay here:

CJ Cinema Summit #9: May 14,2020

Germany is using drive in theaters. Could this be the future of theaters?

Theaters that are opening are showing archival titles and waiting for the next big film (possibly tenant) to come out. Thrillers and more intense movies get attendees to come to the movies. South Korea had big success with a woody allen movie. CineEurope is officially cancelled.

Dolby support: and

Speakers were Jason Ostrow of Star Cinema Grill and Mitchell Roberts of Evo Entertainment. They opened their theaters the past two weeks.  Guests were not wearing masks and they were taking temps of employees but not guests. Cleaning happened when guests could see not traditionally after a movie started. Worked on eliminating as many touch points as possible. Utilized their mobile apps for ordering an additional requests. Staff to guest interaction was limited more so than in pre COVID.

Helpful reopening tips:

What to consider when reopening

Cinema In Flux Webinar Series May 13,2020 2:25pm

If you missed this amazing presentation- watch it now:) It featured our Summit OG’s Matt Mader, Matthew Baizer and Robbie Sosna. Here are some key take aways:

  1. Change is happening as a reaction to COVID. This is short term while this is an opportunity to make changes long term. Enable technologies to offset the new expenses.
  2. Work on remote delivery.Reimagine how you show a film. A hope is to have flexible requirements when showing movies.
  3. When reopening, you might have a break in the food and supply chain. Develop your single use menu on what you can get not what you typically do.
  4. You can consider decreasing your prices on items that are less prep intensive. Consider scaling down your menu for reopening. Main goal is to get people in their seats and understand that their discretionary funds are limited.
  5. Look at technology for contactless tickets and payments. (shameless plug- use the venue valet app:))

Here is the replay:

Hat created a reopening playbook: Learn it, live it, love it. It is made to help you.


BoxOfficeLive Sessions: ICTA “Technology Reboot Camp”

My  notes will never do this presentation justice as this is SO FAR OUTSIDE my wheelhouse. Therefore, you have to listen to the replay. There were a ton of speakers, lots of questions and invaluable information. Great job Frank Tees of MIT on moderating this webinar.

Cheers + Chat May 12,2020

Well we remembered to hit the record button this week. The focus of the Cheers + Chat this week revolved around Star Cinema Grill opening up. Jason Ostrow was extremely candid with the successes and changes that they will make moving forward. Enjoy the replay:)

Cheers + Chats OG Happiness Hour-20200512 2106-1
Password: SyH33XCh

Congrats Jason !

CJ Cinema Summit #8 May 7,2020

Here is a replay of the May 7,2020 CJ Cinema Summit

Arthouse cinemas have once again proven themselves engines of innovation, this time during the Corona closures. We will hear from the leading European and North American industry bodies how the independent cinema sector will chart its own path out of the current intermission.

Getting to Know Generation Z

I sat on a webinar regarding understanding Generation Z by Dr. Corey Seemiller, since movie employees and attendees are of that generation. This is what I have learned:

Generation Z is 1995-2010 or 1997-2012 (differing opinions in the industry on the dates:))

The Gen Z person is openminded, passionate about inclusion, independent, pragmatic, realistic, authentic, to the point, transparent and tech savvy. They thrive on Face to Face communication, BUT are not sure how to do it and are nervous to do it, therefore, they resort to the impersonal communication of texting or snap chat.  They don’t set up their voicemail and don’t email. There is a high level of depression which makes them less risky. They are raised mostly by Gen X who choose to not micromanage their kids. Their motivation is by relationships. They want to know if their task matters because that directly correlates with that they matter as a person.

Fulfillment=Passion=Happiness. They don’t want to be unhappy for more money.

If you are a UPS driver, by delivering food, you are saving lives. This is how they view a job. This “we” generation aligns with their values.

They crave stability and want recession proof jobs. COVID-19 is perplexing to them.  81% of them wants to be a “gig” employee which is a contractor job position.

To retain them, provide them with new roles and tasks. They want to be “Intrepreneurs” = internal entrepreneurs.

They want to be valued and fulfilled. They want to be able to say sorry and then fix it. They don’t want to dwell on mistakes.

They want to be invited to do things – yes, even at work. Their attention span is decreased. They cannot handle long term things. They need “mini” things to happen during the day.

TikTock is not the best place for adults to be. It is their space. IF they feel like adults are taking over (they deem this “creepy treehouse people”), they will create another space. If you are going to post things on TikTock for your business, you need to have an Gen Z person doing it and it will be a great marketing tool for you.

If you are giving handouts to them, they need to be unique. They need to feel that they are the only ones who receive it (even thought many received it).

If you are interested in learning more about Dr. Corey Seemiller, “The Gen Z Speaker,” you can check out her website at:  On the site you can purchase her books on Generation Z, learn more about her research, find videos on various topics, and even view her TedxDayton talk.

BoxOffice Pro LIVE Session: Overview of current moviegoers engagement campaigns around the world

Monday, May 4,2020 | 10:30am

Will Rogers Motion Picture Pioneers Foundation Initiative representatives spoke

They created an emergency fund with NATO. Focus on third party fundraising. The third party does all the work.

Some activities done: QuarantineTrivia Night and Lionsgate Movie Night with celebrities.

#moviestogether- is in full force.  movies together media link:

Watch the reply at the below link: