This week our vendor spotlight is on Diana Frankowski, National Sales Director at Camatic Seating! Enjoy learning about Camatic Seating as well as Diana. Take the time to visit the Camatic website or contact her via email , or phone .
Why is your product necessary to have in the theatres? Because standing to watch a movie in the theatre would not be very comfortable! Which is where Camatic comes in. Providing comfort to the consumer during this premium movie going experience is important. The consumer has a choice in theatres to patronize. We help to contribute to this overall experience to keep them coming back time after time. Camatic believes that one of the main differentials for viewers attending a cinema is the seating offer, and with over 55 years of seating experience, Camatic adds value and that experience to the overall offer.
What are your best-selling features? Aesthetically, the Camatic recliners have a very clean and sophisticated look which is what draws patrons in, but what keeps them coming back is the comfort. Our inhouse formulated and moulded specialty foam, is high density and resilient, providing unparalleled comfort for patrons and long-lasting wear, which owners love. Removable features of the Camatic recliner (seat and back overlays, arm caps which cinema staff can change out) makes the chair less expensive to own and maintain over the life of the product.
Any new products coming out in the 2020/2021 year? We certainly do! We just launched a manual recliner. A great VE option to theater owners that want to upgrade from a Rocker style to a recliner but be a bit more conservative with costs. We still have plenty of exciting cinema products that we will be unveiling before the end of the year. Stay tuned!
What other industries do you work in besides movie theaters? We provide seating solutions to the sports industry globally- our largest segment – designing , manufacturing & installing seats in major stadiums and arenas all over the world. Recently completed installations are; SoFi Stadium (LA Rams and Chargers), Allegiant Stadium (LV Raiders) & Globe Life Field (Texas Rangers), totalling approx. 175,000 chairs ranging from GA to VIP suite fit outs. We are regarded as the number 1 seating supplier to both the NFL and MLS. We are also heavily involved in performing arts centres, education and auditorium seating.
What do you like best about the theater industry? Going to see a movie in a theatre is still one of the greatest, low cost experiences in the entertainment industry. Not only is it incredibly enjoyable, widely available and affordable, but for two hours you are completed immersed within the theatrical experience. It is up to the consumer how much additional they want to spend to enhance their experience with inhouse dining options.
What is one thing you have learned during covid? Take this pandemic seriously but think of ways to still enjoy life. Get out of your house, support your local businesses and don’t be afraid. Be cautious but not afraid. Life is short – don’t miss a second of it!