Germany is using drive in theaters. Could this be the future of theaters?
Theaters that are opening are showing archival titles and waiting for the next big film (possibly tenant) to come out. Thrillers and more intense movies get attendees to come to the movies. South Korea had big success with a woody allen movie. CineEurope is officially cancelled.
Speakers were Jason Ostrow of Star Cinema Grill and Mitchell Roberts of Evo Entertainment. They opened their theaters the past two weeks. Guests were not wearing masks and they were taking temps of employees but not guests. Cleaning happened when guests could see not traditionally after a movie started. Worked on eliminating as many touch points as possible. Utilized their mobile apps for ordering an additional requests. Staff to guest interaction was limited more so than in pre COVID.
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