Movie theaters need to focus on cleanliness, making the front staff your ambassadors (take time to invest in them by training them appropriately). When return to the theaters, life will be totally different.
Alice Tentori- Milan Audio Description
Make sure you keep in touch with the audience. The cinema is not dead. People will want to enjoy the magic of the movies.
Chanotele Jones- Omdia- Global Perspectives
Cinemas will remain a first choice with customers. We need to focus on 1. improve the experience with more recliners, fan engagement and special events. 2. innovative pricing 3. content- need all important content even stuff from “streammers”. There is a document link at cj summit community page that is 30 analysts, created 90 pages with ranges for all the possible outcomes. There will be 3 phases of this pandemic 1. full lockdown 2. social distance 3. market to open. France did a poll and 52% who participated said they will head right back to the movies.
Byron Berkley- ICTA
120 members officially in existence 1 year ago. The main thing they are hearing is the content will be available but there will be new regulations. All issues are up in the air with the studios. Plans are being developed regarding cinemas opening but there will be recommendations on changes. Many conversations are happening by nothing is confirmed.
Jess- Screen Mobile- wrote and article- The top 5 things theaters are (should be doing)
5. selling gift cards | vouchers |memberships
4. curbside concessions
3. everyman house party – community watch party and tag a photo #everyman
2. suspended ticket sales (currently done in Italy)
1. watch ads (Germany) tag theater to show support
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to find the videos from the discussion, go to https://community.cjcinemasummit.com/