This week’s vendor spotlight is Mark Collins, Senior Manager of Global Cinema, of JBL Professional by Harman. You may reach out to him at 214-985-3138 or via email at mark.collins@harman.com with any questions you have for him.
1. Why is your product necessary for the movie theater industry?
We provide the sound. Very important since the “Jazz Singer” 1927
2. What are the 5 most common mistakes people make when selecting your items?
Selecting the correct speakers and amps for the size of the theater
Placement of speakers in the theaters
Relying on low cost only when selecting equipment
Working with a true cinema installer, not jus an AV company
Not waiting until the last minute to install. Leave time for setup and commissioning
Not enough SUBs
3. What should be the top 3 things one should consider when purchasing your items?
Company long term representation
Value
In house expertise
4. What do you like best about the theater industry?
I have done this all my life. I still get a thrill when you sit in a new theater showing to the first audience with perfect picture and sound.
5. What is one thing you have learned during COVID?
Do not take for granted that the theater will just come back, every exhibitor has to reinvent their business.