Thinking reactively and proactively across social media during COVID for Cinemas: With doors closed, Social Media is one of the most important communication platforms to connect with moviegoers during this time. A key tool at your disposal to connect, engage, communicate, promote, and lastly drive customers back to theaters. During this LIVE session, we will talk about:
1. What are the top social media for each demographic and which content works best for each
2. Creating and advocating for an approachable style of language that best communicates your mission externally
3. We will have a panel discussion with exhibitors about their communication strategy during COVID.
You MUST watch this reply. This is by far one of the BEST webinars I have sat in over the past 6 weeks. The speakers were extremely articulate and provided worthwhile information and tools that everyone can use.
Social Media- new one coming out is Vero.
Make sure you position your brand. Know what is being said about you on social media, make sure you are following influencers as well as hashtags.
Facebook: monthly active audience of 2.5 billion. daily is 1.6 billion. 68 % adults report using it. 75% women vs. 63% men. 30+ year old age group. 46% 65years and older. there is a negative connotation with young people. 80% watch videos with the sound off. when you use, create engagement polls.
Instagram: owned by Facebook. Lifestyle blogger. Driven by photos. You need themed content to stand out.
Twitter: monthly 300 million. 40% engage multiple times per day. 49 million use monthly. Real time news. Users expect to read bite size content. Target is males 30-60 years old. Discussions occur.
TikTok: New Kid on the Block. 800 million users. 315 million downloads Q1 of 2020. Teens 13-24 years old. Must have feel good content. Short form video, catchy and comedic. Non sensical. Pure entertainment.
2 metrics with social media: # of followers and interactions with your posts.
Drivers of engagement: tone- tune into platform being used, post frequency, ask questions (more or less of), be discoverable, video is king.
Branding during COVID: digital engagement is key right now.
Create a proactive game plan: Intent, Transparency and Trust.
Proactive vs. Reactive: Evaluate efforts, Understand audience, Set realistic goals, Be present. People will be asking about contactless pay. Will you be ready for that?
Leading with intent: Establish brand voice, Craft thoughtful message, Set rules and standards, Anticipate needs.
Transparency: Be honest when no one speaks, explain business steps, don’t be shy, create clear communication paths + assets.
What are you about? have an FAQ page , provide an ask us a question page, formulate a game plan.
Trust will drive customers back to your business. Brand loyalty and word of mouth need to be preserved.
TREAM: Trust Rules Everything Around Me
Be creative. Peoples faces are the brand. Give employees recognition. Know the national days and incorporate (national super hero day etc. ).
Make sure you use the platforms that you are most familiar with ALOT. Then add in new ones to increase your reach. Don’t worry about selling things right now.
Things to consider ahead of re-opening.