Cheers + Chat May 12,2020

Well we remembered to hit the record button this week. The focus of the Cheers + Chat this week revolved around Star Cinema Grill opening up. Jason Ostrow was extremely candid with the successes and changes that they will make moving forward. Enjoy the replay:)

Cheers + Chats OG Happiness Hour-20200512 2106-1
Password: SyH33XCh

Congrats Jason !

CJ Cinema Summit #8 May 7,2020

Here is a replay of the May 7,2020 CJ Cinema Summit

Arthouse cinemas have once again proven themselves engines of innovation, this time during the Corona closures. We will hear from the leading European and North American industry bodies how the independent cinema sector will chart its own path out of the current intermission.

Getting to Know Generation Z

I sat on a webinar regarding understanding Generation Z by Dr. Corey Seemiller, since movie employees and attendees are of that generation. This is what I have learned:

Generation Z is 1995-2010 or 1997-2012 (differing opinions in the industry on the dates:))

The Gen Z person is openminded, passionate about inclusion, independent, pragmatic, realistic, authentic, to the point, transparent and tech savvy. They thrive on Face to Face communication, BUT are not sure how to do it and are nervous to do it, therefore, they resort to the impersonal communication of texting or snap chat.  They don’t set up their voicemail and don’t email. There is a high level of depression which makes them less risky. They are raised mostly by Gen X who choose to not micromanage their kids. Their motivation is by relationships. They want to know if their task matters because that directly correlates with that they matter as a person.

Fulfillment=Passion=Happiness. They don’t want to be unhappy for more money.

If you are a UPS driver, by delivering food, you are saving lives. This is how they view a job. This “we” generation aligns with their values.

They crave stability and want recession proof jobs. COVID-19 is perplexing to them.  81% of them wants to be a “gig” employee which is a contractor job position.

To retain them, provide them with new roles and tasks. They want to be “Intrepreneurs” = internal entrepreneurs.

They want to be valued and fulfilled. They want to be able to say sorry and then fix it. They don’t want to dwell on mistakes.

They want to be invited to do things – yes, even at work. Their attention span is decreased. They cannot handle long term things. They need “mini” things to happen during the day.

TikTock is not the best place for adults to be. It is their space. IF they feel like adults are taking over (they deem this “creepy treehouse people”), they will create another space. If you are going to post things on TikTock for your business, you need to have an Gen Z person doing it and it will be a great marketing tool for you.

If you are giving handouts to them, they need to be unique. They need to feel that they are the only ones who receive it (even thought many received it).

If you are interested in learning more about Dr. Corey Seemiller, “The Gen Z Speaker,” you can check out her website at:  On the site you can purchase her books on Generation Z, learn more about her research, find videos on various topics, and even view her TedxDayton talk.

BoxOffice Pro LIVE Session: Overview of current moviegoers engagement campaigns around the world

Monday, May 4,2020 | 10:30am

Will Rogers Motion Picture Pioneers Foundation Initiative representatives spoke

They created an emergency fund with NATO. Focus on third party fundraising. The third party does all the work.

Some activities done: QuarantineTrivia Night and Lionsgate Movie Night with celebrities.

#moviestogether- is in full force.  movies together media link:

Watch the reply at the below link:

CJ Cinema Summit #7

CJ Cinema Summit will be hosting a Global Cinema Summit at the end of June. Ticket pricing is not determined as of yet, but you can register at

The fundamentals for reopening will be to go back to the basics of opening a theater and make sure every show to provide the greatest experience.

Much discussion came from EVO Entertainment opening in Texas posted on their website

Blue Stocking Partnership Presentation by Prill Brewin’s: Reimagine your business

Reopen vs. Reimagine.. You should reimagine and build back even better. Trust will be everything. Communicate what, when, why and how you are changing your business. Simplify your production (ie provide a limited menu).

What is your ROI? Return on Involvement. Take card payment only, build trust with your customers.

Leon Newnham with Vista is launching a new program to arm cinemas with options- check your emails the week of May 4th.

Watch the recap here.

Thanks again for signing up for the seventh #CJCinemaSummit.

If you were unable to join us for the live event, or if you wanted to share it with your community, the recording is now available here. 

A special thank you to Sarah and Prill of the Blue Stocking Partnership, Leon Newnham at Vista, and Oliver Delaney of The Coca Cola Company.
A copy of Prill Brewin’s presentation is available here.

See the recording here